The Silent Warrior

I was following Adam Coomes from Infegy.com who specialise in social media monitoring and came across the following article about companies with the highest social media activity showing an average increased revenue of 18% since last year http://bit.ly/SjiAJ I think what is interesting here is that i dont feel it is so much the "use" of social media but actually more about intelligently integrating into the social landscape is what really ensures that brand messaging is more readily consumed by members of the society..........becoming part of the conversation in a more seamless way! -- Post From My iPhone

Ive been looking at tools for effective monitoring of "chatter" or "noise" that can be collated from across the social media spectrum. As the digital channel begins to offer a more personal experience for the end user with more targeted messaging, based on lifestyle profiling, it is essential to know as much as possible about the intended target! -- Post From My iPhone