The Silent Warrior

Attended a fantastic seminar yesterday by the COI on behavioural economics. Coming from a background based in psychology and sociology, I was fascinated by the research, stating that it is behaviour that influences ones attitude rather than attitude influencing behaviour. Historically, efforts to try and change an individuals behaviour to say, stop smoking, would focus on their attitude toward smoking in the hope that if it was possible to change their attitude or belief about smoking that the knock on effect would be the individuals behaviour (smoking) would change. This awareness of the fact that it is what we DO that shapes our attitudes and beliefs was, for me, quite interesting as a digital media professional. It will certainly influence any creative direction I provide to my clients in their attempts to communicate through the digital channel to their target audiences to try and persuade them to either start, stop, or continue with a behaviour such as, for instance, signing up to...

Well, our office today was full of very bleary eyed colleagues who had rolled in after a late night out at the BIMA awards. Redweb won the category for Electronic Ink Sector Award - Informational which is fantastic news, as i like to think that at Redweb we dont just say the term "user centric" as a bit of "agency spin", we really do believe in placing the needs of the user at the centre of any information architecture or interface. I think that another thing we realise is that the client is ALSO a user and as such have requirements with regards to interface design and IA. A successful IA should always strike a balance between the information that the end user may want to find with the needs of the client or organisation to push information out. With the Electoral Commision's About my Vote http://www.aboutmyvote.co.uk/ i believe Redweb, spearheaded by head of Redweb UX, Paul Seys, achieved that balance. The end user can't always have it their own way! blime...

I was following Adam Coomes from Infegy.com who specialise in social media monitoring and came across the following article about companies with the highest social media activity showing an average increased revenue of 18% since last year http://bit.ly/SjiAJ I think what is interesting here is that i dont feel it is so much the "use" of social media but actually more about intelligently integrating into the social landscape is what really ensures that brand messaging is more readily consumed by members of the society..........becoming part of the conversation in a more seamless way! -- Post From My iPhone

Ive been looking at tools for effective monitoring of "chatter" or "noise" that can be collated from across the social media spectrum. As the digital channel begins to offer a more personal experience for the end user with more targeted messaging, based on lifestyle profiling, it is essential to know as much as possible about the intended target! -- Post From My iPhone

With the recent upsurge in "real time" digital communication in the form of Twitter and the, as usual, set of tools that inevitably follows, it seems that we are offering more of our "selves" up for scrutiny by the robots that scan and crawl our every conversation. As a digital marketing professional i welcome such insight. It increases the opportunity to communicate product messages to the participant but i fear that we are edging closer to the digital marketing "utopian" nightmare that the minority report gives us a glimpse of.