Social Marketing - thoughts, rants & observations!
Well, its been a little while since my last post so i thought that it was about time that I shared some thoughts around what I've been mulling over lately. It will certainly not come as any surprise to the people who know me that I am passionate about behavioural economics and am driven by a self fulfilling crusade to develop a deeper level of behavioural insight into the underlying psychology influencing the decisions that people make. So, there I was the other day watching a video stream of Jonah Lehrer, author of The Decisive Moment: How the brain makes up its mind (which I am currently reading and strongly recommend), speaking at Cannes Lions about the science of creativity and how moments of insight and inspiration tend to come when you are not so focussed or trying so hard to "find inspiration" or a creative idea. I then started thinking (a seemingly unrelated train of thought, so as to illustrate Lehrer's point precisely) about companies and brands t...